A message from Aruna Seth
"What is the new Luxury? The new luxury is kind. The last few years I have started a journey of sustainability and educating myself to be kinder to the planet and its inhabitants.
Taking initiatives to consciously make kinder choices in every aspect of my personal family life and making the choice to cease any use of animal derived materials in my business.
I’m doing this for future generations, and respect for all lives. It’s about creating beautiful products and consuming in a way that reduces the suffering of all living beings to preserve compassion in our hearts.
The world belongs to all of us, not some of us... "
From, Aruna Seth x
kinder for the planet and animals
100% Vegan
As of 2020 none of our products contain animal derived materials making our products 100% vegan. Our production and design process will not include cruelty towards any sentient beings.
Diversifying our range of vegan materials
After extensive research into leather alternatives we have implemented the use of apple leather made in Italy.
We don't plan on stoping there... we are currently investigating implementing several different alternatives including lemon, cactus and pineapple leather.
Circular Fashion
We are currently investigating platforms where we can present the option to rent our shoes. Currently our mini products can be found on Kidswear Collective - a circular fashion platform that promotes a sustainable alternative to the waste produced by the children's fashion industry.
Our Sustainability journey
2019 - Education
at the end of 2019 we began our sustainability journey by educating ourselves on the impact that leather has on our planet. We began to be more mindful of our production and materials
2020 - Action
As of 2020 none of our products contain animal derived materials making our products 100% vegan.
Today - new materials
Currently we continue to evolve and innovate. We have diversified our range of vegan alternatives to include the use of apple leather and currently investigating using, lemon, cactus and pineapple leather.